March 5, 2014

WAA and Alessi launch the 'Eat.it' cutlery set

Alessi, the esteemed Italian manufacturer of kitchen products and accessories, recently launched the 'Eat.it' cutlery designed by Wiel Arets. Crafted over a period of six years, in order to ensure proper ergonomics at such a refined scale, the set originated from a symmetrical design in which the shape of the handle and the upper portions are both equivalent and opposite. Each piece is constructed from 18/10 stainless steel, and in additional to spoons, forks, and knives in various sizes, the set also includes a risotto serving spoon, a cake server, and a spaghetti fork. Eat.it embodies a practical approach to the art of cooking and enjoying food and drink alongside family and friends. It is absent of any ornamentation, and instead intends to express and impart a modern mode of living, the definition of which has been left open to its users. Reductive and not minimal; elegant though far from fragile; and terse while simultaneously inviting; it is meant for both everyday use and the formality required of small gatherings.

Eat.it is part of Alessi’s Spring/Summer 2014 collection.

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